Customer Validation — selling your product

Customer Development has four steps -- Customer Discovery, Customer Validation, Customer Creation and Company Building. Here we look at step 2, Customer Validation. But remember, step 1 and step 2 are a cyclical process until product-market fit has been found. Understanding Customer Validation. Anastasia eloquently sums up the main benefit of...

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Table stakes for being a good Product Manager

We can argue all day about what it takes to be a superb Product Manager. But what are the minimum competencies -- the table stakes -- an individual needs to be merely effective in a product management role? Jeff Lash of SiriusDecisions believes there are five....

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