How Product Managers Can Build Habit-Forming Products

Nir Eyal, Author of Hooked

At INDUSTRY: The Product Conference in 2015, Nir Eyal discussed the key concepts in his book, Hooked: How to Build Habit Forming Products. The talk was one of the favorites of the event — as most product managers have products in which active use is important. In this INDUSTRY Interview, Nir discusses what’s changed after 3 years since his talk.