Please make yourself uncomfortable

Three ways to harness the power of innovation. Sure, there may be many ways to be innovative, but our friends at Pragmatic Marketing are highlighting three in our first Product Lunch webinar on 5/18. Join us to talk about agile development, action-oriented data and design by registering for free here. Intercom on Jobs-to-be-Done. There are two lessons to […]

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Getting greedy, building debt and needing more budget

Fixing Twitter. Companies that have benefitted from their visionary CEO sticking around oftentimes have a much more powerful product definition and strategy. Just look at Facebook, Amazon or Netflix. Although Jack Dorsey has probably been given a disproportionate amount of credit as one of the founders of Twitter, it’s obvious that he has a clear view […]

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The secret to taking down large competitors & non-technical product managers

How to build a product roadmap everyone understands. Product roadmaps are one more tool at your team’s disposal to communicate what your priorities are at any given time period. However, it’s questionable how best that they can be used. Are they granular lists of product releases by date? Or are they more high level overviews of […]

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The art of saying no and how to supercharge your marketing with JTBD

How to Market the Job-to-be-Done. At Industry last year, Chris Spiek of the Rewired Group gave a Masterclass talk on the Jobs-to-be-Done framework. Many people there were immediately struck with the realization of how important it is. Ourselves included, who have since used the framework to better position Industry 2016. Here, Matt Hodges from Intercom outlines […]

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Common traits of Product VPs & nobody wants to use your product

What Product VPs At High-Growth Startups Have In Common. “I think that the number one hiring criterion for a vice president of product management should be someone who’s done it before—who has executive-level product leadership experience”. Do most hiring managers of high-growth startup technology companies feel that way? Nobody Wants To Use Your Product. People are not really […]

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Product roadmaps, listening to customers and really using data

Where do product roadmaps come from? A product roadmap is not just a chronological list of things that your team needs to do. According to Paul Adams at Intercom, it’s actually consists of a range of new work that needs to be prioritized according to data, user conversations and intuition of the company. What customers can […]

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