Customer Validation — selling your product

Customer Development has four steps — Customer Discovery, Customer Validation, Customer Creation and Company Building. Here we look at step 2, Customer Validation. But remember, step 1 and step 2 are a cyclical process until product-market fit has been found. Understanding Customer Validation. Anastasia eloquently sums up the main benefit of Customer Validation as helping you “avoid building a product that […]

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Customer Discovery — getting out of the building

How does Customer Development model work? Customer Development is a four step framework for creating products that customers really want first outlined in Steve Blank’s book, Four Steps to the Epiphany. It has since become a crucial tool for startup and established companies launching new products. Anastasia at Cleverism gives an overview of the four steps — Customer Discovery, Customer Validation, […]

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MVPs — how to run & test effective experiments

The 7 habits for running highly effective lean startup experiments. Even the most celebrated scientists are not immune to cognitive biases. Ash Maurya quotes Richard P. Feyman who said “the first principle is that you must not fool yourself and you are the easiest person to fool.” Although a product manager need not go to the lengths […]

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Minimum Viable Products — how to apply in larger companies

The origin of the Minimum Viable Product. The Minimum Viable Product (MVP) is a crucial component of the Lean Startup principles. But the practice can also be immensely impactful in more established companies. An MVP can be defined as a version of a solution that contains the minimum feature set that satisfies the needs of the […]

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Hiring Product Managers — finding them, what to ask & how to answer

How to hire a product manager. It would be remiss of me if I didn’t kick off this conversation with a reference to Ken Norton’s classic essay. He first reminds us that Product Managers not only have to sell themselves but also the importance of the role itself. Marketers, engineers or business developers could each chip in to […]

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Product Leadership — common traits, developing instincts & letting go

Anatomy of a product leader. In 2012, Jason Baumgarten and Greg Sedlock sat down with some of the most influential tech product leaders in modern times. They’re entire findings are a required read, but they also hone in on several traits that define a great product leader. It starts with having a genuine passion for your product. […]

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Scaling a Product Team — overcoming obstacles, defining a process & empowering your team

Rethinking product management: how to get from start-up to scale-up. Lex Sisney has considerable experience in helping companies scale their organizations. And he regularly sees a breakdown in Product Management as a key element in holding a company back from expansion. A breakdown may happen if there is poor coordination between departments, a haphazard approach to […]

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The case for the entrepreneurial product manager

It’s clear from speaking to many of the product managers who came to Industry last year, that a strong entrepreneurial spirit is shared amongst them. This fact to most won’t be surprising. The role is often sold as being the CEO of a product line in a company. But beyond this superficial perspective, is it […]

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