05 Dec Understanding Customer Validation

Anastasia eloquently sums up the main benefit of Customer Validation as helping you "avoid building a product that no one wants." This stage is about building and refining a business model and validating assumptions about your customers before too much money is spent. These include assumptions about...

Read More

13 Jul Customer Validation — selling your product

Customer Development has four steps -- Customer Discovery, Customer Validation, Customer Creation and Company Building. Here we look at step 2, Customer Validation. But remember, step 1 and step 2 are a cyclical process until product-market fit has been found. Understanding Customer Validation. Anastasia eloquently sums up the main benefit of...

Read More