Working with Engineers — becoming managers, deadlines & empathizing

The yin and yang of product and engineering. In early stage companies, the relationship between product and engineering is likely to be pretty simple. There will be one person, most likely the CEO, directing the product vision and one person engineering it. As the company scales, problems may arise like, 1) the CEO refuses to give […]

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Working with Designers — succeeding by understanding how they work

An open letter to product managers: from a UX designer. Raymond Galang had a disappointing experience once when he was thrown under the bus by his product manager. After the CEO questioned the work, instead of standing by the UX work Raymond had completed the PM quickly blamed the problem on a poor design decision. To avoid […]

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Executive Buy-In — what to share and how to be heard

A Product Manager’s guide to managing upwards. Product Managers are encouraged to think in a customer-centric, agile manner. So when faced with a meeting with the higher-ups we’re driven to include real feedback about products from real people. Unfortunately, as Paul J reminds us, most c-level executives in grown companies have little interest in anecdotal […]

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Measuring Products — what are analytics and what should be measured

Product management: the role of analytics. Before its decided what you should be measuring and how, its useful to contemplate on what analytics are in the first place. Martin from Cleverism has done the hard work by looking at 1) analytics definitions, 2) key concepts of analytics, 3) main uses of analytics in product management, and […]

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Product Strategy — what is it exactly?

What is good product strategy. Your product strategy is not simply plan with set outputs. Instead, Melissa Perri suggests, it’s a “system of achievable goals and visions that work together to align the team around desirable outcomes for both the business and your customers.” More specifically a strategy contains your vision, your first big goal, […]

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Working With Sales — avoiding conflict & finding shared goals

Product Management and Sales: from conflict to harmony. Since product managers and account managers usually have differing compensation plans, there can often be a natural conflict — that of thinking in the long term about the health of a product versus appeasing a single customer who is ready to pay big money for its delivery. […]

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Customer Interviews – structuring, sharing & asking the right questions

What they really think about you: How to structure and conduct customer interviews. To conduct an interview of value, it’s imperative that you prepare accordingly. Tien Anh Nguyen reminds us that you need to know the types of questions you’ll be asking, how to validate the interviewee and how to structure your time. Turning info into […]

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Data Driven Product Management — getting to grips but not being beholden to data

Here’s why every Product Manager must learn to love data. You must not dismiss working with data because you are not a “math person”. So says Heather McCloskey who reminds us that using data to make decisions doesn’t have to be difficult. There are a multitude of analytic tools available to make your life easier […]

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