Product Talent — gaining experience and building on natural abilities

How to hire a product manager. Let’s start with a classic post by Ken Norton. In it, Ken comprehensively describes the types of attributes that you should look for in a Product Manager. Ken puts a big focus on the person just being plain smart, along with having the right leadership qualities. But there’s also a […]

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Agile Development — what it means for Product Managers

Product Managers will likely need to be involved with some variation of an agile development process. If you have not come from a software or highly technical background, the methodologies associated with agile can be intimidating to learn. So this Brief shares a few of the many resources available online which will get you more comfortable […]

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Product Ideation — strengthening creativity & tools you can use to harness it

The shape of ideation. For those of you who are immediately turned off by the prospect of talking ideation because your own perceived lack of creativity, watch this video now. Stefan Mumaw believes that we are all creative, and furthermore, we can get better at being creative. Creativity is merely an ability to problem solve with relevance […]

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Product Planning — getting perspective, holding steady and staying competitive

The Thirty Year Plan. At this year’s INDUSTRY conference, Ken Norton delivered a talk that got everyone in the room talking. In it, he urged the audience to imagine what their product might look like in 30 years. Yes, 30 years. Norton assured us that in doing so, you can avoid being bedeviled with details […]

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