Jobs to be Done and More on Product Management Innovation

Bob Moesta, President and CEO of the ReWired Group

This fireside chat with Bob Moesta, President and CEO of the ReWired Group (moderated by Paul McAvinchey, Co-Founder of Product Collective), was held at the 2018 European edition of INDUSTRY: The Product Conference in Dublin, Ireland.

In this fireside chat, Paul and Bob explore a concept that asserts that there is an oversupply of innovation and technology and that consumers simply don’t know how to fit all of it into their lives. But by focusing on the jobs-to-be-done that consumers have, we can create better products and entirely new business models.