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Proactive vs. Reactive — achieving the right balance of both

Predictive management not reactive management. Being a good reactive manager is to be admired. It means that you can calmly deal with surprises and quickly come up with solutions (rather than getting stuck looking for root causes). On the other hand, a person who practices...

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Prioritizing — find the right model or cook up your own

RICE: Simple prioritization for product managers. As we'll explore later, there are many tools you can use to prioritize feature requests. Rather than just grab one off the shelf, Sean McBride and the Intercom team came up with a hybrid system called RICE. That's an...

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Executive Buy-In — what to share and how to be heard

A Product Manager’s guide to managing upwards. Product Managers are encouraged to think in a customer-centric, agile manner. So when faced with a meeting with the higher-ups we're driven to include real feedback about products from real people. Unfortunately, as Paul J reminds us, most...

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A/B testing — getting it right to see bigger wins

71 A/B testing ideas. Almost anything can be A/B tested online. The team at Optimizely have come up with 71 in fact, including copy, visual media and calls to action. The question remains however; what are you going to do with the answers? 3 real-life examples of...

PRODUCT STRATEGY
Product Strategy — what is it exactly?

What is good product strategy. Your product strategy is not simply plan with set outputs. Instead, Melissa Perri suggests, it's a "system of achievable goals and visions that work together to align the team around desirable outcomes for both the business and your customers." More...

WORKING WITH SALES
Working With Sales — avoiding conflict & finding shared goals

Product Management and Sales: from conflict to harmony. Since product managers and account managers usually have differing compensation plans, there can often be a natural conflict -- that of thinking in the long term about the health of a product versus appeasing a single customer...

AGILE DEVELOPMENT
Agile Development — what it means for Product Managers

Product Managers will likely need to be involved with some variation of an agile development process. If you have not come from a software or highly technical background, the methodologies associated with agile can be intimidating to learn. So this Brief shares a few of the...