Get the latest news and insights each week on how to build, launch and scale world-class products.

validation
Customer Validation — selling your product

Customer Development has four steps -- Customer Discovery, Customer Validation, Customer Creation and Company Building. Here we look at step 2, Customer Validation. But remember, step 1 and step 2 are a cyclical process until product-market fit has been found. Understanding Customer Validation. Anastasia eloquently sums up the main benefit of...

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Customer Discovery — getting out of the building

How does Customer Development model work? Customer Development is a four step framework for creating products that customers really want first outlined in Steve Blank's book, Four Steps to the Epiphany. It has since become a crucial tool for startup and established companies launching new products. Anastasia at Cleverism gives...

mvp
MVPs — how to run & test effective experiments

The 7 habits for running highly effective lean startup experiments. Even the most celebrated scientists are not immune to cognitive biases. Ash Maurya quotes Richard P. Feyman who said “the first principle is that you must not fool yourself and you are the easiest person to fool.”...

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Minimum Viable Products — how to apply in larger companies

The origin of the Minimum Viable Product. The Minimum Viable Product (MVP) is a crucial component of the Lean Startup principles. But the practice can also be immensely impactful in more established companies. An MVP can be defined as a version of a solution that contains...

pro
Prototyping — the benefits, techniques and when to use

Why do product teams need to master rapid prototyping? Leveraging a process in which a minimum viable product (MVP) is used to test a product idea is more complicated for enterprise Product Managers than it is for startup founders. But similar concepts involving iterative experiments...

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User Experience — how it intersects with Product Management

What’s the difference between user interface (UI) design and user experience (UX) design? These two practices are distinctly different but how so is debatable. You could simply state that UI design concerns how a screen and its elements on a screen look, whereas UX design...

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Brainstorming — setting limits or just letting it flow

Rules, rules, rules. It seems counterintuitive that so many rules are required to encourage a free flow of ideas. But as you’ll see from the examples below they are crucial to enable constructive brainstorming sessions. There are common themes to these rules, such as setting...

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Proactive vs. Reactive — achieving the right balance of both

Predictive management not reactive management. Being a good reactive manager is to be admired. It means that you can calmly deal with surprises and quickly come up with solutions (rather than getting stuck looking for root causes). On the other hand, a person who practices...

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Prioritizing — find the right model or cook up your own

RICE: Simple prioritization for product managers. As we'll explore later, there are many tools you can use to prioritize feature requests. Rather than just grab one off the shelf, Sean McBride and the Intercom team came up with a hybrid system called RICE. That's an...

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Executive Buy-In — what to share and how to be heard

A Product Manager’s guide to managing upwards. Product Managers are encouraged to think in a customer-centric, agile manner. So when faced with a meeting with the higher-ups we're driven to include real feedback about products from real people. Unfortunately, as Paul J reminds us, most...

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A/B testing — getting it right to see bigger wins

71 A/B testing ideas. Almost anything can be A/B tested online. The team at Optimizely have come up with 71 in fact, including copy, visual media and calls to action. The question remains however; what are you going to do with the answers? 3 real-life examples of...

PRODUCT STRATEGY
Product Strategy — what is it exactly?

What is good product strategy. Your product strategy is not simply plan with set outputs. Instead, Melissa Perri suggests, it's a "system of achievable goals and visions that work together to align the team around desirable outcomes for both the business and your customers." More...

WORKING WITH SALES
Working With Sales — avoiding conflict & finding shared goals

Product Management and Sales: from conflict to harmony. Since product managers and account managers usually have differing compensation plans, there can often be a natural conflict -- that of thinking in the long term about the health of a product versus appeasing a single customer...

AGILE DEVELOPMENT
Agile Development — what it means for Product Managers

Product Managers will likely need to be involved with some variation of an agile development process. If you have not come from a software or highly technical background, the methodologies associated with agile can be intimidating to learn. So this Brief shares a few of the...