12 Jun Table stakes for being a good Product Manager

We can argue all day about what it takes to be a superb Product Manager. But what are the minimum competencies — the table stakes — an individual needs to be merely effective in a product management role?

Jeff Lash of SiriusDecisions believes there are five. A Product Manager should be able to:

1) Identify and know how to approach a market opportunity
2) Understand their product’s core concept and components
3) Position their product, e.g., does it compete on value and/or quality, what is the customer segment
4) Structure and manage the development/delivery system for the product*
5) See how a product can be scaled once it has achieved product-market fit

*Whether Product Managers are using agile, waterfall or some other development framework, Jeff maintains that too much emphasis is put on this daily tactical work.

Paul McAvinchey
Paul McAvinchey

Paul has spent over 15 years building and collaborating on digital products with the likes of AOL and WMS Gaming. Currently, he leads business development for DXY Solutions, a leading product design firm in the Midwest with a focus on building beautiful applications for connected devices. Previously, he led product development for MedCity Media, a publishing startup acquired by Breaking Media in 2015. He's also a founder of Product Collective, a new initiative to connect product people from across the world online and in person at INDUSTRY: The Product Conference held in Cleveland annually.

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