12 Jun Table stakes for being a good Product Manager

We can argue all day about what it takes to be a superb Product Manager. But what are the minimum competencies — the table stakes — an individual needs to be merely effective in a product management role?

Jeff Lash of SiriusDecisions believes there are five. A Product Manager should be able to:

1) Identify and know how to approach a market opportunity
2) Understand their product’s core concept and components
3) Position their product, e.g., does it compete on value and/or quality, what is the customer segment
4) Structure and manage the development/delivery system for the product*
5) See how a product can be scaled once it has achieved product-market fit

*Whether Product Managers are using agile, waterfall or some other development framework, Jeff maintains that too much emphasis is put on this daily tactical work.

Paul McAvinchey
Paul McAvinchey
paulmcavinchey@gmail.com

Paul has spent over 15 years building and collaborating on digital products with the likes of AOL and WMS Gaming. Currently, he leads business development for DXY Solutions, a leading product design firm in the Midwest with a focus on building beautiful applications for connected devices. Previously, he led product development for MedCity Media, a publishing startup acquired by Breaking Media in 2015. He's also a founder of Product Collective, a new initiative to connect product people from across the world online and in person at INDUSTRY: The Product Conference held in Cleveland annually.

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