Product Managers Should “Love the Problem”

Ash Maurya, Founder of LeanSTACK

At INDUSTRY: The Product Conference in Cleveland, Ohio in Fall 2018, Ash Maurya will be presenting a talk and workshop centered around why product managers should focus on the problem… not their solution. This Q&A session with Ash around this topic is based on his upcoming workshop at INDUSTRY: The Product Conference.

In this discussion with Ash, we talk about how most products fail, simply because we build something nobody wants. This begs the obvious question: Why does this happen and how do you build what customers do want? Traditional approaches like surveys, focus groups, and even directly asking customers don’t work because customers themselves often don’t know what they want.