Why Product Managers Should Predict the Future

Ken Norton, Parter at GV

At INDUSTRY: The product Conference in 2016, Ken Norton gave a keynote that encouraged product people to think about the world that their products will live within 30 years from now. It may seem extreme, but Ken implores that this is not only possible but will make us all better as product people for the products we manage today.

More recently, Ken wrote an essay for product managers titled, Predicting the Future, that continues down this path.

In this INDUSTRY Interview, we discuss Ken’s thoughts and dig in more to his essays.