15 Jan The Cleveland Cavaliers’ journey to 1:1 personalization of content for fans at Quicken Loans Arena

VP Digital, Cleveland Cavaliers | Cleveland, OH

FanX: The Cleveland Cavaliers’ digital journey to 1:1 personalization of content, experiences and offers for fans both inside and outside Quciken Loans Arena.

Paul McAvinchey
Paul McAvinchey

For over 15 years, Paul has been building and collaborating on digital products with fast growing startups and global brands, including AOL and WMS Gaming. Currently, he's a co-founder of Product Collective, a 10,000+ strong worldwide community of product people. Members collaborate on Slack, meet at INDUSTRY: The Product Conference, listen to Rocketship.fm, learn at Product Lunch and get a weekly brief that includes best practices in product management. In recent years he led business development at DXY, a leading product design firm in the Midwest, and product innovation at MedCity Media, a publishing startup acquired by Breaking Media in 2015.

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