15 Jan The Cleveland Cavaliers’ journey to 1:1 personalization of content for fans at Quicken Loans Arena

MIKE CONLEY
VP Digital, Cleveland Cavaliers | Cleveland, OH

FanX: The Cleveland Cavaliers’ digital journey to 1:1 personalization of content, experiences and offers for fans both inside and outside Quciken Loans Arena.

Paul McAvinchey
Paul McAvinchey
paul@productcollective.com

For over 15 years, Paul has been building and collaborating on digital products with fast growing startups and global brands, including AOL and WMS Gaming. Currently, he's a co-founder of Product Collective, a 10,000+ strong worldwide community of product people. Members collaborate on Slack, meet at INDUSTRY: The Product Conference, listen to Rocketship.fm, learn at Product Lunch and get a weekly brief that includes best practices in product management. In recent years he led business development at DXY, a leading product design firm in the Midwest, and product innovation at MedCity Media, a publishing startup acquired by Breaking Media in 2015.

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