15 Jan The Cleveland Cavaliers’ journey to 1:1 personalization of content for fans at Quicken Loans Arena

MIKE CONLEY
VP Digital, Cleveland Cavaliers | Cleveland, OH

FanX: The Cleveland Cavaliers’ digital journey to 1:1 personalization of content, experiences and offers for fans both inside and outside Quciken Loans Arena.

Paul McAvinchey
Paul McAvinchey
paulmcavinchey@gmail.com

Paul has spent over 15 years building and collaborating on digital products with the likes of AOL and WMS Gaming. Currently, he leads business development for DXY Solutions, a leading product design firm in the Midwest with a focus on building beautiful applications for connected devices. Previously, he led product development for MedCity Media, a publishing startup acquired by Breaking Media in 2015. He's also a founder of Product Collective, a new initiative to connect product people from across the world online and in person at INDUSTRY: The Product Conference held in Cleveland annually.

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