How to use card sorting to understand your user’s domain knowledge
Card sorting is a “UX research technique in which users organize topics into groups.” Katie Sherwin explains how to use card sorting to understand how your users structure their domain knowledge so that you can organize information on your site in a way that matches your users’ expectations.
Nick Babich takes a look at the top 5 user testing methods (usability testing, focus groups, beta testing, A/B testing, and surveys), explains when to use each one and makes note of key things to remember for each method.
Zurb defines user testing as “a method for engaging would-be customers to learn whether our designs work in the wild”. This description of user testing includes four methods for conducting a test, explains how to run a test and describes how you can summarize the results.
What customers can and can’t do for product managers
While it’s true that not staying in touch with your customers and end users is a giant mistake, there are ways to listen to customers — and then there are ways that customers can lead you astray. Here are a few things that your customers can (should) do for you, and several customer traps that you don’t want to find yourself in as a product person.
Feedback from your customers is clearly a crucial part of product development. So why then is it sometimes so difficult to receive and deal with it? According to Mike Belsito, the reality is that not all feedback will be important or relevant. For it to be useful, you must carefully consider the source and your overall product strategy, too.
Jerry Cao does an awesome job in comprehensively describing several User Testing methods. Check the article out to learn the differences between moderated and unmoderated tests, the benefit of stripping out the UI to test information architecture with Tree Testing and how to benchmark your test results.