What customers can and can’t do for product managers
While it’s true that not staying in touch with your customers and end users is a giant mistake, there are ways to listen to customers — and then there are ways that customers can lead you astray. Here are a few things that your customers can (should) do for you, and several customer traps that you don’t want to find yourself in as a product person.
Feedback from your customers is clearly a crucial part of product development. So why then is it sometimes so difficult to receive and deal with it? According to Mike Belsito, the reality is that not all feedback will be important or relevant. For it to be useful, you must carefully consider the source and your overall product strategy, too.
Jerry Cao does an awesome job in comprehensively describing several User Testing methods. Check the article out to learn the differences between moderated and unmoderated tests, the benefit of stripping out the UI to test information architecture with Tree Testing and how to benchmark your test results.