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Few of us went to school for this. Software Product Management wasn’t even a widely understood field when we were starting our careers. It’s still misunderstood! We want to excel at our jobs and build products that people love to use, but wondering if “am I doing this right?” can be confusing and demoralizing.

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How market research can validate your product idea

“When you have an idea for a digital product or service that’s going to change your market, resist the urge to jump right into bringing this idea to life. As a corporate leader, intrapreneur, or entrepreneur, you’re likely steeped in your industry and feel excited and ready to design, wireframe, and iron out all the details. However, this approach skips the product validation process within your market, which is crucial to your success.” The folks at DeveloperTown share five steps you can take to validate a product in your market.

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