“A/B tests are easy and seem harmless, but many consumers become disturbed when they find out they’re being tested without knowing it. Some argue that A/B testing tracks along the same ethical lines as a product launch; others believe organizations must be transparent about their testing even if it seems harmless.” Hal Conick explores the various ethical implications of A/B testing and suggests that the best way to address it may be to simply be transparent with your users. (via @HalConick)