Adopting Product-Qualified-Leads for your SaaS Product

Mickey Alon, CEO of Aptrinsic

Your company might be focused on generating Marketing Qualified Leads. But, what about *Product* Qualified Leads? If you’re a SaaS company, this concept might be exactly the kind of metric you should be tracking. In this INDUSTRY Interview, Mickey Alon, CEO of Aptrinsic, explains the concept and shares how product people can best put it to practice.

Paul McAvinchey
Paul McAvinchey
paul@productcollective.com

For over 15 years, Paul has been building and collaborating on digital products with fast-growing startups and global brands, including AOL and WMS Gaming. Currently, he's a co-founder of Product Collective, a worldwide community of product people. Members collaborate on Slack, meet at INDUSTRY: The Product Conference, listen to Rocketship.fm, learn at Product Interviews and get a weekly brief that includes best practices in product management. In recent years he led business development at DXY, a leading product design firm in the Midwest, and product innovation at MedCity Media, a publishing startup acquired by Breaking Media in 2015.