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Kent J McDonald

Kent J McDonald writes about and practices software product management. He has IT and product development experience in a variety of industries including financial services, health insurance, nonprofit, and automotive. Kent is a product manager at LenderClose and provides just in time resources for product owners and business analysts at KBP.media and Product Collective. When not writing or product managing, Kent is his family’s #ubersherpa, listens to jazz and podcasts (but not necessarily podcasts about jazz), and collects national parks.

Product Marketing Metrics

There are several different ways to measure your product marketing efforts, which means you need to carefully consider which metrics you track. You want to make sure you steer your product marketing in the right direction while not becoming overwhelmed…

Product Pricing

You know your new product is going to solve your customer’s problems, but it can be tough to quantify how much your customers value having their problem solved. That’s where product pricing comes into play – figuring out what your…

Product Positioning

You probably have a fairly clear picture of where your product fits in the marketplace. Unfortunately, if your customers don’t share that picture, there’s a good chance your product won’t succeed in the market. That’s where product positioning comes in.…

Product Marketing for Product Managers

Is the relationship between product marketing and product management best described as two sides of the same coin, two peas in a pod, or partly intersecting circles in a Venn diagram? The Venn diagram explanation is probably the most accurate…

Tips on Using Product Tools

Product management tools can introduce some interesting dilemmas. Sometimes the best thing to do is to go buy that shiny new tool. Sometimes, you get that nagging feeling that you may be able to solve your problem with a tool…

Choosing the Right Product Stack

When picking the Product Management tools you’re going to use you can’t look at each tool in isolation. You need tools that complement each other, don’t overlap too much, and keep conflicts to a minimum. You need to consider your…

Tools that help product people

Product managers generally create products to solve others’ problems. Some product managers realized it was easier just to solve their own problems and create a product for product managers. If you find you’re facing a problem where you think a…

Customer Interview Techniques

Some customers are more than happy to volunteer feedback about your product, but sometimes you want to hear from those who don’t volunteer their point of view. Customer interviews are a great way to get that feedback. You want to…