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Kent J McDonald

Kent J McDonald writes about and practices software product management. He has IT and product development experience in a variety of industries including financial services, health insurance, nonprofit, and automotive. Kent is a product manager at LenderClose and provides just in time resources for product owners and business analysts at KBP.media and Product Collective. When not writing or product managing, Kent is his family’s #ubersherpa, listens to jazz and podcasts (but not necessarily podcasts about jazz), and collects national parks.

Putting Feedback Into Action

You know how to collect customer feedback, but do you know how to act on it? That’s really the most important part of the feedback: the acting. Anybody can just collect feedback… How to translate customer feedback into action. Customer…

Managing Existing Software Products

Sure, developing new products is fun and exciting, but that work needs to be funded somehow. Unless you’re in a startup, that funding usually comes from the revenues produced by your existing products. Without invoking a slew of animal analogies…

Reigniting a Stale Product

If you’ve ever maintained an existing product, you may have reached the point where your product has gotten a bit stale. Breathing life into your product is not just a matter of changing the design of your product (though that…

Launching Product Features

When you launch a new product you can learn and adjust as the number of customers using it goes from zero to (hopefully) a lot. When you introduce a new feature to an existing product, you have to consider everyone…

Success Metrics for New Products

How do you know when your product launch is successful? Is it sufficient to turn the feature flag on then go celebrate? Probably not. You need to have some predefined success metrics and an idea of how you’re going to…