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Kent J McDonald

Kent J McDonald writes about and practices software product management. He has IT and product development experience in a variety of industries including financial services, health insurance, nonprofit, and automotive. Kent is a product manager at LenderClose and provides just in time resources for product owners and business analysts at KBP.media and Product Collective. When not writing or product managing, Kent is his family’s #ubersherpa, listens to jazz and podcasts (but not necessarily podcasts about jazz), and collects national parks.

Product Launch Plans

5… 4… 3… 2… 1… LAUNCH! How much planning is required for a successful product launch and how crucial is it to get it right first time? On the one hand, many people, most importantly your customers, are going to…

A/B Testing

Which is better A… or…. B? B… or… A? Eye doctors have used a form of A/B testing for quite a while, so why wouldn’t the technique work for product people? The best way to select from a couple of…

Running product experiments

Experiments are not just for people in white lab coats who like to mess around with chemicals all day. They are also powerful tools that help product people cut through the uncertainty that surrounds their customer’s problems. Read on to…

Ideas for generating ideas

Ideation may be a fancy way of saying “come up with new ideas” but it is still an important part of moving your organization forward. Because you can’t always predict when good ideas show up, it’s helpful to have a…

Being a growth product person

Growth product management has seen a – for lack of a better word – growing interest of late. Organizations that adopt a product-led growth approach reason they should have someone focused specifically on growth activity. Here are some perspectives on…

Growth vs Marketing

Oil and water. Chocolate and peanut butter. Which pairing best describes the relationship between product led growth and marketing? The answer depends on your product, your organization, and what type of marketing you’ve done in the past. Here are a…

Product Growth Pitfalls

There is a never-ending supply of stories about products and businesses that experienced phenomenal growth. It seems so easy! If you dig a little deeper though, there are cautionary tales about the potential downside to growth. Here are some things…

Product Growth Case Studies

Ok, so you’re convinced that you want to grow your product and you’ve seen some suggestions on how to do it. But will all those suggestions actually work? Here are 26 different case studies from a variety of organizations that…

Product-Led Growth

Back in the day, driving growth for your software product often meant salespeople schmoozing CIO’s on the golf course and hosting multiple dog and pony shows. Nowadays, that’s replaced by providing a free product that solves some of your customer’s…