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Paul McAvinchey

For over 15 years, Paul has been building and collaborating on digital products with fast-growing startups and global brands, including AOL and WMS Gaming. Currently, he's a co-founder of Product Collective, a worldwide community of product people. Members collaborate on Slack, meet at INDUSTRY: The Product Conference, listen to Rocketship.fm, learn at Product Interviews and get a weekly brief that includes best practices in product management. In recent years he led business development at DXY, a leading product design firm in the Midwest, and product innovation at MedCity Media, a publishing startup acquired by Breaking Media in 2015.

The Messy Middle

The following insights were gleaned from a presentation at INDUSTRY given by: Scott Belsky of Adobe @scottbelsky Creating something from nothing is a volatile journey. The first mile births a new idea into existence, and the final mile is all…

Write for Product Collective

Product Collective has grown into a thriving 25,000-strong community of product people. Members from all over the world connect online in our exclusive Slack channel, at INDUSTRY Product Interviews, and in our digital workshops. We also bring people together at…

Introducing Braintree Extend

SPONSORED POST More and more, world-class commerce depends on partnerships to optimize the user experience and help drive business growth. But that’s often easier said than done when it comes to payments, because while many companies want more integrated experiences…

The Future of AI is People

This is a guest post by Angel Maldonado, Founder of EmpathyBroker. Why AI has become a cherished part of Digital and how creativity will dictate its future. I am not one of those clever people who claims that “AI” is the future, in…

Understanding Customer Validation

Anastasia eloquently sums up the main benefit of Customer Validation as helping you “avoid building a product that no one wants.” This stage is about building and refining a business model and validating assumptions about your customers before too much money is…

Customer Validation — Selling Your Product

Customer Development has four steps — Customer Discovery, Customer Validation, Customer Creation and Company Building. Here we look at step 2, Customer Validation. But remember, step 1 and step 2 are a cyclical process until product-market fit has been found. Understanding Customer Validation. Anastasia eloquently…