The Basecamp way of Creating and Managing Products

Jason Fried, CEO of Basecamp

Basecamp thinks and works differently than most fast-growing SaaS companies… and it’s completely fine with that. Jason Fried, Co-Founder and CEO, is known for his unique take on building products and companies, and joins us in this INDUSTRY Interview where no questions are off the table.

Note: We had some issues with Jason not being able to see or hear Mike, but we went with it anyway for this “text-a-question” and answer session!

Paul McAvinchey
Paul McAvinchey

For over 15 years, Paul has been building and collaborating on digital products with fast-growing startups and global brands, including AOL and WMS Gaming. Currently, he's a co-founder of Product Collective, a 15,000+ strong worldwide community of product people. Members collaborate on Slack, meet at INDUSTRY: The Product Conference, listen to, learn at Product Lunch and get a weekly brief that includes best practices in product management. In recent years he led business development at DXY, a leading product design firm in the Midwest, and product innovation at MedCity Media, a publishing startup acquired by Breaking Media in 2015.