Becoming a Master Innovator
Bob Moesta, President and CEO of the ReWired Group
Most companies manage Innovation as if luck was involved, a probability of success and a portfolio of bets, big bets. For Bob Moesta, Experimentation, perspective, details and knowledge are is essential, but great innovators have all this balanced with a fast-paced, continuous and affordable learning cycles. In this presentation, Bob reflects on his experiences of launching more than +3500 innovations and working with +20,000 innovators and gives an overview of his five hidden skills for becoming a master innovator. Bob puts his own innovative twist on the skills of perspectives, systems, progress, experiences & prototyping that get everyone thinking at a different level. Beginning with an understanding of both his “Jobs To Be Done” theory of approaching product innovation and the complex needs and desires that motivate consumer behavior, Moesta explains innovative prototyping and designing experience that do the Jobs, and outlines his prototyping strategies for connecting consumer JTBD with products and services that deliver.