Becoming a Product-Led Organization

Eric Boduch, Co-Founder of Pendo

There are companies… and then there are product-led companies. The product-led companies are the ones who put product at the center of their universe and let it lead. It’s not exactly easy to do that, though. In this discussion, Eric will share his take on what a product-led company looks like and how companies can work to get to that status.

Paul McAvinchey
Paul McAvinchey
paul@productcollective.com

For over 15 years, Paul has been building and collaborating on digital products with fast-growing startups and global brands, including AOL and WMS Gaming. Currently, he's a co-founder of Product Collective, a worldwide community of product people. Members collaborate on Slack, meet at INDUSTRY: The Product Conference, listen to Rocketship.fm, learn at Product Interviews and get a weekly brief that includes best practices in product management. In recent years he led business development at DXY, a leading product design firm in the Midwest, and product innovation at MedCity Media, a publishing startup acquired by Breaking Media in 2015.