4 Emerging Product Roles in 2019

When you think about digital product jobs, the well-known roles that come to mind may be: UX Designer, Product Manager, Engineer and Architect, Sales, and Product Owner, to name a few. I’m old enough to remember when these were still fairly new. In 2019, we’ve seen...

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How Earlyvangelists Get Your Product Started

It takes two to tango, and it takes three to make a dance party. When those initial people have passion and enthusiasm for dancing when no one else is, they encourage others to join in. That’s the same idea behind earlyvangelists. They are the first...

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Customer Creation and Company Building

Most of what you read about customer development focuses on the first two steps. That’s probably a good thing since one key idea that Steve Blank was trying to get across is that you should understand your customers and their problems before you get too...

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Customer Discovery

This collection of resources shows how to use customer discovery to uncover problems your customers would like solved and find ways to solve them....

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Graduating from an MVP

Working on an MVP is somewhat like going to college. In both cases the goal is to learn things that position you to earn in the future. When you graduate from college you start a job, start a business, or go back to grad school....

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Testing MVPs With Your Customers

You can keep your MVP focused on a specific problem and deliver it quickly. But you must take the time to learn from your customer’s reactions and iterate on that information. This week’s resources give you ways you can test your assumptions to make sure...

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Build a Better Minimum Viable Product

How to Plan a Minimum Viable Product: a Step-By-Step Guide. An MVP allows you and your team to invalidate (or validate) product assumptions and learn how your target users react to your product’s core functionality. Creating an MVP is an iterative process that helps you identify...

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