Playing to Your Advantage When Building a New Product

The following insights were gleaned from a presentation at INDUSTRY given by Rohini Pandhi of Square @RohiniP. Download Product Management TACTICS eBook for more. Just like a game of chess, getting to product-market fit takes a series of strategic steps and focused execution (along with a little bit...

Read More

What If God Were an App?

The following insights were gleaned from a presentation at INDUSTRY given by Jon Vars of Varo Money @JohnV. Download Product Management TACTICS eBook for more. Early renaissance philosophy has more to do with product management than you might think? John recalls how four overarching themes taught to...

Read More

Purpose Over Product Requirements

The following insights were gleaned from a presentation at INDUSTRY given by Jen Dante, formerly of Netflix (now at Google). Download Product Management TACTICS eBook for more. A Product Manager’s job is to get everyone aligned around what needs to be accomplished — and create a plan...

Read More

Why the Concept of “Features” can be Toxic

The following insights were gleaned from a presentation at INDUSTRY given by Elizabeth Ayer, formerly of Redgate Software (now with 18F) @ElizAyer. Download Product Management TACTICS eBook for more. We can all see a brighter future in Lean, Jobs-to-be-Done, and techniques to focus on real value and feedback...

Read More

Satisfying the Unsatisfiable Through Consumer Science

The following insights were gleaned from a presentation at INDUSTRY given by Gibson “Gib” Biddle, formerly of Netflix @GibsonBiddle. Download Product Management TACTICS eBook for more. Product people should work to move beyond customer focus to “customer obsession” to really discover what delights customers in hard-to-copy, margin-enhancing ways....

Read More

Experiment-Driven Product Development

The following insights were gleaned from a presentation at INDUSTRY given by Jon Noronha of Optimizely @thatsjonsense. Download Product Management TACTICS eBook for more. When it comes to product development, experimenting badly can be worse than not experimenting at all. As one of the most powerful tools available...

Read More

Getting Go-To-Market Alignment Right

The following insights were gleaned from a presentation at INDUSTRY given by Brianne Kimmel, Startup Growth Advisor and Investor @BrianneKimmel. Download Product Management TACTICS eBook for more. It’s no secret, the fastest-growing software companies in history have all started with a product-led growth strategy. And while many billion-dollar...

Read More

Mastering SaaS Pricing

The following insights were gleaned from a presentation at INDUSTRY given by Kyle Poyar of OpenView Venture Partners @PoyarK. Download Product Management TACTICS eBook for more. Building great products is hard enough — but pricing them can be just as tricky. Pricing and packaging is one of the most...

Read More

How Behavioral Economics Can Help Make Better Products

The following insights were gleaned from a presentation at INDUSTRY given by Glen Holmes of Workday @HolmesGJK. Download Product Management TACTICS eBook for more. Why does a bottle of Chateauneuf-du-Pape cost 3 times as much as a bottle of Cotes Du Rhone Village? The answer may help us product...

Read More

Product Subscription Optimization

The following insights were gleaned from a presentation at INDUSTRY given by Antoine Sakho of Buusu @antoinesakho. Download Product Management TACTICS eBook for more. Truly understanding how subscription models works can help you multiply your app revenue.  While there are lots of tricks that can help you optimize,...

Read More