GETTING GO-TO-MARKET ALIGNMENT RIGHT

The following insights were gleaned from a presentation at INDUSTRY given by Brianne Kimmel, Startup Growth Advisor and Investor @BrianneKimmel. Download Product Management TACTICS eBook for more. It’s no secret, the fastest-growing software companies in history have all started with a product-led growth strategy. And while many billion-dollar...

Read More

MASTERING SaaS PRICING

The following insights were gleaned from a presentation at INDUSTRY given by Kyle Poyar of OpenView Venture Partners @PoyarK. Download Product Management TACTICS eBook for more. Building great products is hard enough — but pricing them can be just as tricky. Pricing and packaging is one of the most...

Read More

HOW BEHAVIORAL ECONOMICS CAN HELP MAKE BETTER PRODUCTS

The following insights were gleaned from a presentation at INDUSTRY given by Glen Holmes of Workday @HolmesGJK. Download Product Management TACTICS eBook for more. Why does a bottle of Chateauneuf-du-Pape cost 3 times as much as a bottle of Cotes Du Rhone Village? The answer may help us product...

Read More

PRODUCT SUBSCRIPTION OPTIMIZATION

The following insights were gleaned from a presentation at INDUSTRY given by Antoine Sakho of Buusu @antoinesakho. Download Product Management TACTICS eBook for more. Truly understanding how subscription models works can help you multiply your app revenue.  While there are lots of tricks that can help you optimize,...

Read More

THE CHALLENGES AND PITFALLS OF RAPID TEAM GROWTH

The following insights were gleaned from a presentation at INDUSTRY given by Nick Reddit, formerly of Reddit (now at Looker) @NickCald. Download Product Management TACTICS eBook for more. Product teams -- especially ones that are growing rapidly -- go through so much.  It’s not uncommon to see a...

Read More

BECOMING A SUCCESSFUL CONTINUOUS DELIVERY TEAM

The following insights were gleaned from a presentation at INDUSTRY given by Teresa Torres of Product Talk @ttores. Download Product Management TACTICS eBook for more. In some organizations, the teams that are actually creating the product aren’t exactly the ones who are learning from customers and conducting user...

Read More

THE ROLE OF PRODUCT TEAMS IN LARGE AND SMALL ORGANIZATIONS

The following insights were gleaned from a presentation at INDUSTRY given by Dheerja Kaur of theSkimm @dheerja. Download Product Management TACTICS eBook for more. Product plays a very different role within organizations both big and small.  Defining the role of product through the different stages of a company...

Read More

DYSFUNCTIONAL TEAMS AND THE WISDOM OF ANTS

The following insights were gleaned from a presentation at INDUSTRY given by Kirsten Butzow, formerly at Pragmatic Marketing (now at Salt River Project) @KirstenButzow. Download Product Management TACTICS eBook for more. Cross-functional interaction is critical for success.  This is true for any team, but product teams in particular. ...

Read More

BUILDING A PRODUCT STRATEGY FROM THE GROUND UP

The following insights were gleaned from a presentation at INDUSTRY given by Aurélie de Sainte Preuve of Seenit. Download Product Management TACTICS eBook for more. What happens when a company grows and the products expand? As a product leader, what are you to do when you’re faced with...

Read More

PRODUCT STRATEGY WHEN SCALING A COMPANY

The following insights were gleaned from a presentation at INDUSTRY given by Des Traynor of Intercom @destraynor. Download Product Management TACTICS eBook for more. A good idea can carry a company through one cycle of tech innovation but building a company that lasts and thrives in a fast-growth...

Read More