Being a growth product person

Growth product management has seen a - for lack of a better word - growing interest of late. Organizations that adopt a product-led growth approach reason they should have someone focused specifically on growth activity. Here are some perspectives on what that new role looks...

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Growth vs Marketing

Oil and water. Chocolate and peanut butter. Which pairing best describes the relationship between product led growth and marketing? The answer depends on your product, your organization, and what type of marketing you’ve done in the past. Here are a few different perspectives on the...

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Product Growth Pitfalls

There is a never-ending supply of stories about products and businesses that experienced phenomenal growth. It seems so easy! If you dig a little deeper though, there are cautionary tales about the potential downside to growth. Here are some things you should consider in order...

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Product Growth Case Studies

Ok, so you’re convinced that you want to grow your product and you’ve seen some suggestions on how to do it. But will all those suggestions actually work? Here are 26 different case studies from a variety of organizations that explain what they tried and...

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Product-Led Growth

Back in the day, driving growth for your software product often meant salespeople schmoozing CIO’s on the golf course and hosting multiple dog and pony shows. Nowadays, that’s replaced by providing a free product that solves some of your customer’s problems with the enticement of...

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Challenge of Being a Product Leader

Congratulations! You’re now a product leader. You’ve made that next step on the career ladder and you’re anxious to help your team become better product people. But are you ready for the challenges that come with managing people in general and product people in particular?...

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Hiring the best product people

One key to having successful products is having the right product people on your team. So can you just post an ad on one of the multitudes of job sites and wait for the best of the best to immediately submit their resumes? Uh, no....

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Managing a thriving product team

Managing a product team is different from managing a product. Managing a thriving product team means taking things to another level. As these resources show, that next level generally involves providing your team the environment in which they can excel, removing obstacles for them, and...

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From Product Person to Product Leader

Are you ready to move from managing products to leading people who manage products? Product leadership comes with new challenges, which can be exciting, and infuriating. Before you decide to start climbing your organization’s ladder, you may want to read what some other product people...

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Top Product Management Videos

Would you like to pick up some useful product management knowledge? Do you need to take a break from tweaking your roadmap for the 14th time? It may be time to check out some popcorn worthy videos that are safe for work. Here are five...

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