28 Feb Build What You Sell, Sell What You Build

Ensure your product team builds what you sell, and your sales team sells what you build. If either part of the process is out of sync, problems arise. In that case, product teams could build software no one wants, and your sales team could make...

Read More

28 Feb The Cupcake Strategy

When designing a new product, make it like a cupcake rather than a wedding cake. With a wedding cake, you master each part (base, frosting, decorations, etc.) but when put together the cake may still taste awful if the parts don’t compliment each other. However,...

Read More

28 Feb You Should be Able to Defend Every Feature

Adding new features to close deals is easy, but it leads to overly complicated “consultingtware” in the long run. Your teams should be able to defend every feature in the product. If not, there are reasons to say “no.” Should we ever add a new feature...

Read More

28 Feb Focus on the Small

When designing a product, focus your scope to the smallest viable part of a critical business process. If your product is too big then no one will adopt. If it is too small, it won’t be useful. Build to solve aspects of large, frequent problems...

Read More

28 Feb Make Sure You Support Each Point in the Golden Three

The Golden Three requires every feature, product, business, etc. to be desirable (do people want it?), viable (will it make money?), and feasible (can we make it?). Sometimes, a new product idea might fit right into our overall product strategy -- but unless the answer...

Read More

28 Feb Align Your Team Around Principles

Your team’s focus should revolve around a company-wide principle that guides your products. That empowers members of the team to make decisions because they understand both the vision and mission.  If everyone has the right framework and understanding, then all of the debates and differing...

Read More

Starting with Customers’ Problems

The following insights were gleaned from a presentation at INDUSTRY given by Ash Maurya of LEANSTACK @ashmaurya. Download Product Management TACTICS eBook for more. Most products fail, simply because we build something nobody wants. This begs the obvious question: Why does this happen and how do you build what...

Read More

The Art of Being Compelling

The following insights were gleaned from a presentation at INDUSTRY given by Sachin Rekhi of Notejoy (@sachinrekhi). Download Product Management TACTICS eBook for more. As Product Managers, we spend so much of our time convincing stakeholders of the right path forward, whether it’s fellow Product Managers, engineers, designers,...

Read More

Leading Product Management Excellence

The following insights were gleaned from a presentation at INDUSTRY given by Jeff Lash of SiriusDecisions (@JeffLash). Download Product Management TACTICS eBook for more. What factors make Product Management successful? Of surveyed companies, only 15% said that 75% of their products met projected revenue goals. What are these...

Read More

The Basecamp Way of Work

The following insights were gleaned from a presentation at INDUSTRY given by Ryan Singer of Basecamp (@RJS). Download Product Management TACTICS eBook for more. Basecamp has a reputation of not only being one of the most respected product-driven SaaS businesses, but also a company that tends to challenge...

Read More