Why the Concept of “Features” can be Toxic

The following insights were gleaned from a presentation at INDUSTRY given by Elizabeth Ayer, formerly of Redgate Software (now with 18F) @ElizAyer. Download Product Management TACTICS eBook for more. We can all see a brighter future in Lean, Jobs-to-be-Done, and techniques to focus on real value and feedback...

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Satisfying the Unsatisfiable Through Consumer Science

The following insights were gleaned from a presentation at INDUSTRY given by Gibson “Gib” Biddle, formerly of Netflix @GibsonBiddle. Download Product Management TACTICS eBook for more. Product people should work to move beyond customer focus to “customer obsession” to really discover what delights customers in hard-to-copy, margin-enhancing ways....

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Experiment-Driven Product Development

The following insights were gleaned from a presentation at INDUSTRY given by Jon Noronha of Optimizely @thatsjonsense. Download Product Management TACTICS eBook for more. When it comes to product development, experimenting badly can be worse than not experimenting at all. As one of the most powerful tools available...

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Getting Go-To-Market Alignment Right

The following insights were gleaned from a presentation at INDUSTRY given by Brianne Kimmel, Startup Growth Advisor and Investor @BrianneKimmel. Download Product Management TACTICS eBook for more. It’s no secret, the fastest-growing software companies in history have all started with a product-led growth strategy. And while many billion-dollar...

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Mastering SaaS Pricing

The following insights were gleaned from a presentation at INDUSTRY given by Kyle Poyar of OpenView Venture Partners @PoyarK. Download Product Management TACTICS eBook for more. Building great products is hard enough — but pricing them can be just as tricky. Pricing and packaging is one of the most...

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How Behavioral Economics Can Help Make Better Products

The following insights were gleaned from a presentation at INDUSTRY given by Glen Holmes of Workday @HolmesGJK. Download Product Management TACTICS eBook for more. Why does a bottle of Chateauneuf-du-Pape cost 3 times as much as a bottle of Cotes Du Rhone Village? The answer may help us product...

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Product Subscription Optimization

The following insights were gleaned from a presentation at INDUSTRY given by Antoine Sakho of Buusu @antoinesakho. Download Product Management TACTICS eBook for more. Truly understanding how subscription models works can help you multiply your app revenue.  While there are lots of tricks that can help you optimize,...

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The Challenges and Pitfalls of Rapid Team Growth

The following insights were gleaned from a presentation at INDUSTRY given by Nick Reddit, formerly of Reddit (now at Looker) @NickCald. Download Product Management TACTICS eBook for more. Product teams -- especially ones that are growing rapidly -- go through so much.  It’s not uncommon to see a...

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Becoming a Successful Continuous Delivery Team

The following insights were gleaned from a presentation at INDUSTRY given by Teresa Torres of Product Talk @ttores. Download Product Management TACTICS eBook for more. In some organizations, the teams that are actually creating the product aren’t exactly the ones who are learning from customers and conducting user...

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The Role of Product Teams in Large and Small Organizations

The following insights were gleaned from a presentation at INDUSTRY given by Dheerja Kaur of theSkimm @dheerja. Download Product Management TACTICS eBook for more. Product plays a very different role within organizations both big and small.  Defining the role of product through the different stages of a company...

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