Customer Validation — selling your product

Customer Development has four steps -- Customer Discovery, Customer Validation, Customer Creation and Company Building. Here we look at step 2, Customer Validation. But remember, step 1 and step 2 are a cyclical process until product-market fit has been found. Understanding Customer Validation. Anastasia eloquently sums up the main benefit of...

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Customer Discovery — getting out of the building

How does Customer Development model work? Customer Development is a four step framework for creating products that customers really want first outlined in Steve Blank's book, Four Steps to the Epiphany. It has since become a crucial tool for startup and established companies launching new products. Anastasia at Cleverism gives...

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MVPs — how to run & test effective experiments

The 7 habits for running highly effective lean startup experiments. Even the most celebrated scientists are not immune to cognitive biases. Ash Maurya quotes Richard P. Feyman who said “the first principle is that you must not fool yourself and you are the easiest person to fool.”...

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Table stakes for being a good Product Manager

We can argue all day about what it takes to be a superb Product Manager. But what are the minimum competencies -- the table stakes -- an individual needs to be merely effective in a product management role? Jeff Lash of SiriusDecisions believes there are five....

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