Executive Buy-In — what to share and how to be heard

A Product Manager’s guide to managing upwards. Product Managers are encouraged to think in a customer-centric, agile manner. So when faced with a meeting with the higher-ups we're driven to include real feedback about products from real people. Unfortunately, as Paul J reminds us, most...

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A/B testing — getting it right to see bigger wins

71 A/B testing ideas. Almost anything can be A/B tested online. The team at Optimizely have come up with 71 in fact, including copy, visual media and calls to action. The question remains however; what are you going to do with the answers? 3 real-life examples of...

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Product Strategy — what is it exactly?

What is good product strategy? Your product strategy is not simply a plan with set outputs. Instead, Melissa Perri suggests, it's a "system of achievable goals and visions that work together to align the team around desirable outcomes for both the business and your customers."...

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