17 Jul Product Management Tactics — Ignore The Copycats

KEY TAKEAWAY Don’t worry too much about copycats. For a long time, Fried found competitors stealing their designs. Eventually, he realized, when someone copies, they don’t understand the context of the copied product, and therefore won’t know where to go next. They’ll always play catch up,...

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17 Jul Product Management Tactics — Bigger Isn’t Easier

KEY TAKEAWAY Business gets harder as you get bigger. If anyone is in a small business, this is the best time. It gets harder and harder. Some may say, “I’ll have more time later.” Fried says you won’t. You’ll have more people, and you’ll manage more...

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17 Jul Product Management Tactics — Underdo the competition

KEY TAKEAWAY The market is always biggest at the low end, yet many companies focus just on the higher-end market or bigger customers. Basecamp has other tech competitors, but their biggest competitor is a customer choosing nothing at all (sticking to email, phones, and losing stuff). OUR TAKE Under-do...

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17 Jul Product Management Tactics — No is More Precise

KEY TAKEAWAY “No” is a much more precise word than “yes.” Agreeing to an idea means you have to decline hundreds of alternative ideas. But saying “no” declines just that idea. OUR TAKE As a Product Manager, sometimes it feels like the title should be, “Person That Says No...

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17 Jul Product Management Tactics — Protect The Ideas But Grow Them

Jason Fried, CEO and Co-founder of Basecamp KEY TAKEAWAY You need to protect ideas from your team. Give them room to grow before you crush them. They’re very easy to crush. However, most ideas are not great. Employees at Basecamp offer up ideas every six weeks, instead of...

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17 Jul Product Management Tactics — Origin of Big Vs. Small Ideas

Jason Fried, CEO and Co-founder of Basecamp KEY TAKEAWAY Big ideas come when you’re not doing work. Small ideas come from when you’re doing the work. Take advantage of those quiet moments in the shower or on a walk where big ideas spark. Then use time looking...

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02 Jul Product Management Tactics — It’s All About the Experience

Ash Maurya, Founder at LEANSTACK KEY TAKEAWAY When talking with current or potential customers, ask about their experience with a certain task rather than just their opinion. For example, if you asked people a decade ago what they think about taxis, they would probably respond that taxi cabs...

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02 Jul Product Management Tactics — Go Deeper

Ash Maurya, Founder at LEANSTACK KEY TAKEAWAY Focusing on the problem isn’t as simple as asking your customer what their problems are. That is simply asking them to self-diagnose. That wouldn’t work at a doctor’s office, and it won’t work for your business. Instead, ask about what...

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