Bringing a Consumer App to Life

Yuval Brisker, Co-Founder and CEO of Mezu

Product is difficult to manage at any stage. But for consumer technology products, it can be especially difficult in the very beginning. Determining which parts of the product are absolutely required in the initial stages, understanding when to pivot or persevere, and knowing when to fuel growth are just some of the early challenges. In this discussion, Yuval Brisker, CEO of payments app Mezu, will help share what he’s learned in bringing a widely-used consumer app to life.

Paul McAvinchey
Paul McAvinchey
paul@productcollective.com

For over 15 years, Paul has been building and collaborating on digital products with fast-growing startups and global brands, including AOL and WMS Gaming. Currently, he's a co-founder of Product Collective, a worldwide community of product people. Members collaborate on Slack, meet at INDUSTRY: The Product Conference, listen to Rocketship.fm, learn at Product Interviews and get a weekly brief that includes best practices in product management. In recent years he led business development at DXY, a leading product design firm in the Midwest, and product innovation at MedCity Media, a publishing startup acquired by Breaking Media in 2015.