How Product Managers Can Build Habit-Forming Products

Nir Eyal, Author of Hooked

At INDUSTRY: The Product Conference in 2015, Nir Eyal discussed the key concepts in his book, Hooked: How to Build Habit Forming Products. The talk was one of the favorites of the event — as most product managers have products in which active use is important. In this INDUSTRY Interview, Nir discusses what’s changed after 3 years since his talk.

Paul McAvinchey
Paul McAvinchey
paul@productcollective.com

For over 15 years, Paul has been building and collaborating on digital products with fast-growing startups and global brands, including AOL and WMS Gaming. Currently, he's a co-founder of Product Collective, a 15,000+ strong worldwide community of product people. Members collaborate on Slack, meet at INDUSTRY: The Product Conference, listen to Rocketship.fm, learn at Product Lunch and get a weekly brief that includes best practices in product management. In recent years he led business development at DXY, a leading product design firm in the Midwest, and product innovation at MedCity Media, a publishing startup acquired by Breaking Media in 2015.