DEMAND-SIDE INNOVATION

The following insights were gleaned from a presentation at INDUSTRY given by Bob Moesta of The Re-Wired Group @bmoesta. Download Product Management TACTICS eBook for more. There is an oversupply of innovation and technology and really, consumers simply don’t know how to fit all of it into their...

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MANAGING THE UNEXPECTED

The following insights were gleaned from a presentation at INDUSTRY given by John Vars of Varo Money @JohnV. Download Product Management TACTICS eBook for more. Life changes fast. This is true for us as humans, but as well as the products that we manage. It’s all well...

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The Cupcake Strategy

When designing a new product, make it like a cupcake rather than a wedding cake. With a wedding cake, you master each part (base, frosting, decorations, etc.) but when put together the cake may still taste awful if the parts don’t compliment each other. However,...

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Focus On the Small

When designing a product, focus your scope to the smallest viable part of a critical business process. If your product is too big then no one will adopt. If it is too small, it won’t be useful. Build to solve aspects of large, frequent problems...

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Align Your Team Around Principles

Your team’s focus should revolve around a company-wide principle that guides your products. That empowers members of the team to make decisions because they understand both the vision and mission.  If everyone has the right framework and understanding, then all of the debates and differing...

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STARTING WITH CUSTOMERS’ PROBLEMS

The following insights were gleaned from a presentation at INDUSTRY given by Ash Maurya of LEANSTACK @ashmaurya. Download Product Management TACTICS eBook for more. Most products fail, simply because we build something nobody wants. This begs the obvious question: Why does this happen and how do you build what...

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The Art of Being Compelling

The following insights were gleaned from a presentation at INDUSTRY given by Sachin Rekhi of Notejoy (@sachinrekhi). Download Product Management TACTICS eBook for more. As Product Managers, we spend so much of our time convincing stakeholders of the right path forward, whether it’s fellow Product Managers, engineers, designers,...

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