There are several different ways to measure your product marketing efforts, which means you need to carefully consider which metrics you track. You want to make sure you steer your product marketing in the right direction while not becoming overwhelmed…
You’ve created a great product and now you want to sell it. Your sales organization can definitely help with that, but your relationship with sales has not always been the best. Here are some insights on how to improve the…
You know your new product is going to solve your customer’s problems, but it can be tough to quantify how much your customers value having their problem solved. That’s where product pricing comes into play – figuring out what your…
You probably have a fairly clear picture of where your product fits in the marketplace. Unfortunately, if your customers don’t share that picture, there’s a good chance your product won’t succeed in the market. That’s where product positioning comes in.…
Is the relationship between product marketing and product management best described as two sides of the same coin, two peas in a pod, or partly intersecting circles in a Venn diagram? The Venn diagram explanation is probably the most accurate…
There seems to be a plethora of operations roles. You may have heard of sales ops, marketing ops, revenue ops, and dev ops. Now product management is getting into the operations game with product ops. But the rise of product…
Product management tools can introduce some interesting dilemmas. Sometimes the best thing to do is to go buy that shiny new tool. Sometimes, you get that nagging feeling that you may be able to solve your problem with a tool…
When picking the Product Management tools you’re going to use you can’t look at each tool in isolation. You need tools that complement each other, don’t overlap too much, and keep conflicts to a minimum. You need to consider your…
Some customers are more than happy to volunteer feedback about your product, but sometimes you want to hear from those who don’t volunteer their point of view. Customer interviews are a great way to get that feedback. You want to…
Customer feedback is invaluable when you’re trying to improve your product. But since it’s an inherently human activity, you’re bound to make mistakes. The trick is to know what mistakes to avoid so that you can get some real value…
