Category Newsletter

Managing Existing Software Products

Sure, developing new products is fun and exciting, but that work needs to be funded somehow. Unless you’re in a startup, that funding usually comes from the revenues produced by your existing products. Without invoking a slew of animal analogies…

Reigniting a Stale Product

If you’ve ever maintained an existing product, you may have reached the point where your product has gotten a bit stale. Breathing life into your product is not just a matter of changing the design of your product (though that…

Launching Product Features

When you launch a new product you can learn and adjust as the number of customers using it goes from zero to (hopefully) a lot. When you introduce a new feature to an existing product, you have to consider everyone…

Success Metrics for New Products

How do you know when your product launch is successful? Is it sufficient to turn the feature flag on then go celebrate? Probably not. You need to have some predefined success metrics and an idea of how you’re going to…

Product Launch Plans

5… 4… 3… 2… 1… LAUNCH! How much planning is required for a successful product launch and how crucial is it to get it right first time? On the one hand, many people, most importantly your customers, are going to…

A/B Testing

Which is better A… or…. B? B… or… A? Eye doctors have used a form of A/B testing for quite a while, so why wouldn’t the technique work for product people? The best way to select from a couple of…

Running product experiments

Experiments are not just for people in white lab coats who like to mess around with chemicals all day. They are also powerful tools that help product people cut through the uncertainty that surrounds their customer’s problems. Read on to…