You’ve spent days, weeks, or even months creating that new product or new feature. You release it out into the wild and then feel a huge sense of relief. Except your work is not done. You’re now in a position…

Sure, developing new products is fun and exciting, but that work needs to be funded somehow. Unless you’re in a startup, that funding usually comes from the revenues produced by your existing products. Without invoking a slew of animal analogies…

Lost in all of the talk about new product development is what to do with your product when it has run its course. You may choose to refresh it, or you can sunset it. If you choose to sunset some…

If you’ve ever maintained an existing product, you may have reached the point where your product has gotten a bit stale. Breathing life into your product is not just a matter of changing the design of your product (though that…

When you launch a new product you can learn and adjust as the number of customers using it goes from zero to (hopefully) a lot. When you introduce a new feature to an existing product, you have to consider everyone…

Is it better to create something new, or improve something that already exists? There’s no straight answer to this — it truly depends on your situation. But the way you approach either option, whether you build or optimize, certainly differs…

How do you know when your product launch is successful? Is it sufficient to turn the feature flag on then go celebrate? Probably not. You need to have some predefined success metrics and an idea of how you’re going to…

5… 4… 3… 2… 1… LAUNCH! How much planning is required for a successful product launch and how crucial is it to get it right first time? On the one hand, many people, most importantly your customers, are going to…

Which is better A… or…. B? B… or… A? Eye doctors have used a form of A/B testing for quite a while, so why wouldn’t the technique work for product people? The best way to select from a couple of…

Experiments are not just for people in white lab coats who like to mess around with chemicals all day. They are also powerful tools that help product people cut through the uncertainty that surrounds their customer’s problems. Read on to…