The Cupcake Strategy

When designing a new product, make it like a cupcake rather than a wedding cake. With a wedding cake, you master each part (base, frosting, decorations, etc.) but when put together the cake may still taste awful if the parts don’t compliment each other. However,...

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Focus On the Small

When designing a product, focus your scope to the smallest viable part of a critical business process. If your product is too big then no one will adopt. If it is too small, it won’t be useful. Build to solve aspects of large, frequent problems...

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Align Your Team Around Principles

Your team’s focus should revolve around a company-wide principle that guides your products. That empowers members of the team to make decisions because they understand both the vision and mission.  If everyone has the right framework and understanding, then all of the debates and differing...

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