Escaping The Build Trap
Melissa Perri, Product Management Author and Coach
Five years ago the struggle was shipping software. Now, companies have to focus not just on shipping software, but on the right software. When companies measure their success on the number of features released rather than the customer needs those features to fulfill, they are stuck in The Build Trap. To escape The Build Trap, organizations must build out a Product Management practice that leads to the creation of value.
In this discussion, Melissa Perri, Author of The Build Trap, discusses product management principles that can be applied to any company, big or small… helping product people overcome product development roadblocks and identifying how to build products that benefit both your business and your customer.