Jobs to be Done and More on Product Management Innovation

Bob Moesta, President and CEO of the ReWired Group

This fireside chat with Bob Moesta, President and CEO of the ReWired Group (moderated by Paul McAvinchey, Co-Founder of Product Collective), was held at the 2018 European edition of INDUSTRY: The Product Conference in Dublin, Ireland.

In this fireside chat, Paul and Bob explore a concept that asserts that there is an oversupply of innovation and technology and that consumers simply don’t know how to fit all of it into their lives. But by focusing on the jobs-to-be-done that consumers have, we can create better products and entirely new business models.

Paul McAvinchey
Paul McAvinchey

For over 15 years, Paul has been building and collaborating on digital products with fast-growing startups and global brands, including AOL and WMS Gaming. Currently, he's a co-founder of Product Collective, a worldwide community of product people. Members collaborate on Slack, meet at INDUSTRY: The Product Conference, listen to, learn at Product Interviews and get a weekly brief that includes best practices in product management. In recent years he led business development at DXY, a leading product design firm in the Midwest, and product innovation at MedCity Media, a publishing startup acquired by Breaking Media in 2015.