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A Closer Look at Personas: What They Are and How They Work

Not all companies appreciate the use of Personas and they are seen as a distraction. However, their full potential can be realized if they are used correctly. In this useful in-depth overview of Personas, Shlomo “Mo” Goltz tells the story of their origin and describes what they typically look like. In another article, he describes the process of creating personas from ethnographic research.