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Are You Design an MVP, or Are You Really Designing an MMF?

When you think you are designing a Minimum Viable Product you may actually be building a Minimum Marketable Feature (MMF). This is the case where your focus is to earn money with your product instead of to learn more about the product – the original intent of MVP. Kent McDonald takes a look at the difference between MVP and MMF and describes how to approach each one, and when.