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Startups will find it easy to throw caution to the wind and release iterations of a product to a live audience, even if there are serious flaws present. This approach is much more difficult for larger companies. Giving the example of a financial institution working on an MVP for a payment application, Michael Bamberger illustrates how unwieldy the process would be to get legal approval for each iteration. His suggestion is that you reframe your MVPs as MVEs (MV Experiments). Beyond altering some of the ways you approach the process, this seems to be mostly nomenclature. But it could make it a more digestible process for all levels of the business. Bonus: HBR has four other tips for launching MVPs in big companies.