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If you find yourself in an underserved market with a performing product, you’ll need a sound strategy to maintain leadership. As Des Traynor reminds us, “47% of first-movers fail, compared with only 8% of fast followers”. He describes three ways that you can maintain your first mover advantage — Technological, Defensive and Customer. He then further explores the factors that dictate how valuable your first-mover advantage is in the first place.