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Five Pitfalls of Running Lean Startup Experiments

In another article, Grace Ng outlines some of the pitfalls to look out for when running experiments. She starts with one of the most striking — testing the wrong thing. In the effort to show progress, it’s easy to rush into an experiment without sufficient planning. The result is a poorly defined experiment and an MVP that is not a good representation of the solution you’re trying to test. Similarly, failing to keep the MVP lean, not defining your success criterion and asking the wrong questions will lead you down the wrong road.