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An MVP can take different forms, including Concierge. With this method, you are replacing automated services with unscaleable manual work. Ryan Law gives us an example — meal planning service Food on the Table dealt directly with their first customers, understanding specific requirements and then giving meal recommendations. This would later be replaced with sophisticated software once the product was validated. You could also simply create a landing page that sufficiently illustrates the value proposition and presents this to potential customers online or in person.