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The Minimum Viable Product (MVP) is a crucial component of the Lean Startup principles. But the practice can also be immensely impactful in more established companies. An MVP can be defined as a version of a solution that contains the minimum feature set that satisfies the needs of the customer. Importantly, an MVP must also establish that a customer would pay for the solution, assuming that this is part of the business model. An MVP is a step within a routine known as Build, Measure, Learn. First, an MVP is built, then reactions are measured and then learnings are accounted for, before repeating the process, refining the MVP each time. For more on the origin of MVPs, check out the official Lean Startup manifesto.