GET THE LATEST TIPS EACH WEEK

Get product resources, conference updates, along with access to an exclusive Slack channel by subscribing below.

How Psychology Can Help You Get the Most Out of Your Customer Interviews

As customers, most of our purchasing decisions are driven by a mix of memories, emotions, and thoughts in our unconscious mind that “we’re not aware of or that we can’t articulate.” Elizabeth Wellington explains how to use techniques from psychology in your interviews to translate your customer’s motivations, feelings and experiences into actionable feedback about your product.