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The Role of the Product Manager

Marty Cagan describes in his lengthy ebook from 2005 (worth a read) several roles, such as identifying and assessing opportunities,¬†strategizing and developing a roadmap, internal evangelism and being the customer advocate. A well-functioning team will work together on these with individuals assuming specific tasks that are relevant to their skill set (technical, design, business etc.). In a blog post around the same time (a quicker read), he’s described higher level roles, including product specification, design, and marketing.