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How to Structure Your Consumer Product Team

You can center your Product Managers roles around key metrics. Giving the example of an e-commerce company, Barron Ernst describes how each Product Manager can be responsible for a part of a full transaction funnel, i.e., from customer acquisition to purchase. In this scenario, an individual or group will work on landing pages and others will work further down the funnel on the storefront and checkout experiences. Each of these areas will have 1-3 key metrics and overall success of the Product Management team will be evaluated on how all these metrics perform.