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How to Structure a Modern, Customer-Driven Product Team

According to David Cancel, the way you distribute responsibilities in a product team will depend on whether you are product-focused or customer-focused. He argues strongly that you must be the latter in order to ship products that people want. To do this he suggests that Product Managers divide their time between several technical teams and stay mostly focused on customer advocacy. Usually, the Product Managers will be supported by one or more designers.