GET THE LATEST TIPS EACH WEEK

Get product resources, conference updates, along with access to an exclusive Slack channel by subscribing below.

Turning Info into Insights with the Customer Interview Pyramid

Once you have completed the interview, how do you effectively communicate the findings to your team and higher-ups? At Atlassian, Sherif Mansour uses a framework that structures the process of observing what the interviewee is saying, interpreting the problems that they are suffering and, ultimately, connecting these with opportunities for the business.