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The Value and Risk of Competitive Analysis

Many will argue that simply creating a product that solves a great problem will ensure success. But as Mark Suster once pointed out, “there’s more to winning than just product”. So quotes John Peltier who details the purpose of Competitive Analysis at the company and product level. The risk of Competitive Analysis that he highlights is the emergence of ‘feature creep’ as a result of product teams just building features that they see their competitors offering.