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We’ve Changed Our Product Team Structure 4 Times

As Buffer grew, the team tried many strategies for organizing their product teams. Starting with simply everyone being on a single product team, they then moved on to a decision-maker process where individuals own various areas of development, then to a fluid process where teams were assembled dynamically to tackle a specific purpose. Finally, they arrived at a process, inspired by the Spotify team, where squads are deployed for specific goals and chapters allow individuals with similar functions to learn from one another.