Product Experimentation

Claire VO, VP of Product at Optimizely

Product people are mostly all in favor of some type of experimentation. But often times, it feels easier to experiment at the very beginning stages of a company or product. But what happens when you have lots of customers? How can you *experiment* when many of those customers are looking to your company to provide products that are stable, reliable, and trustworthy? Claire Vo of Optimizely can help answer this question. In this discussion, Claire shares how experimentation is not only beneficial for everyone, but can truly be done at scale.

Paul McAvinchey
Paul McAvinchey
paul@productcollective.com

For over 15 years, Paul has been building and collaborating on digital products with fast-growing startups and global brands, including AOL and WMS Gaming. Currently, he's a co-founder of Product Collective, a 15,000+ strong worldwide community of product people. Members collaborate on Slack, meet at INDUSTRY: The Product Conference, listen to Rocketship.fm, learn at Product Lunch and get a weekly brief that includes best practices in product management. In recent years he led business development at DXY, a leading product design firm in the Midwest, and product innovation at MedCity Media, a publishing startup acquired by Breaking Media in 2015.